For sales and growth teams
Predictable growth
How to turn revenue into a system, not luck. A reading of RevOps as a compass for decision, with the discipline of reading the current before reacting to the surface.
Keynotes · Panels · Immersions
Beyond the Surface
The keynote that makes the room see what was invisible.
This is not a motivational talk. It is not a trend overview. It is a strategic provocation that reorganizes how the room reads leadership, growth and AI, and leaves the stage with decision, not adrenaline.
Those who see first grow first.
The difference
A method tested in operation, not in slide theory.
Twenty years building growth across 11 countries. A thesis that runs through RevOps, AI and Creator commerce, and a case that has already proven the reading in practice: R$22 million to R$600 million in revenue at one of Brazil's largest consumer brands.
What the room takes away is not a market summary. It is the discipline of looking at what has not yet become a headline and deciding from there. Editorial in tone, practical in consequence.
"Those who see it first grow first."
Main keynote
Beyond the Surface.
The signature talk. One hour that changes how leadership looks at the next two years.
Most leaders decide by looking at the surface: the number that already happened, dressed as control. But the result is not decided there. It is decided deeper, where almost no one looks in time.
In this keynote I introduce the Theory of Strategic Depth, Surface, Current and Bottom, and show the three instruments that let you see first: RevOps as compass, AI as sonar, data as the dive computer. And I show how the Creator Commerce case proves the theory scales in practice.
I close by reading a real case of roughly 27x revenue growth, applying exactly this discipline.
Three applications
One thesis, three audience cuts.
The keynote breathes in three directions, depending on the room. Each cut keeps the spine of the thesis and reorganizes the example, the instrument and the decision in focus.
For brands and marketing teams
Creator commerce at scale
The category I mapped first. The creator moving from media into a measurable, predictable sales channel with data and results. From the thesis to the operation that took one of Brazil's largest consumer brands from R$22 million to R$600 million in revenue.
For leadership and boards
Seeing first with AI
AI as sonar, not as fireworks. The competitive edge of 2030 will look, from afar, like an edge of judgment, not of tools. What to do about it starting tomorrow.
Formats
Three ways to bring the thesis to the stage.
Keynote
Beyond the Surface
45-60 min · +Q&A
Conferences, conventions and annual events
The main talk. A dense reading of the decade applied to leadership, growth and AI. The room leaves rethinking decisions, not just taking notes.
Executive panel
Roundtable conversation
60-90 min · closed door
Boards, C-levels, leadership offsites
Live diagnosis of the business scenario in light of the thesis. Prior preparation with the team and a directed script on the day.
In-company immersion
Applied depth
Half or full day
Leadership teams and extended board
Executive workshop: reading sector signals, strategic prioritization and a decision plan for the next 12 to 24 months.
What the room takes away
Not a summary. A rewiring of how you read.
The goal of every keynote is that the audience leaves with a different map in mind, not a notebook full of catchphrases.
- 01
A thesis that reorganizes how leadership sees the next 24 months.
- 02
The Three Layers to separate signal from noise in any important decision.
- 03
A shared vocabulary across marketing, sales, product and the board.
- 04
A provocation that keeps echoing the week after the event.
For whom
Rooms where the decision is heavy and time is short.
Boards and executive committees
Where the decision carries capital and long cycles. Context to calibrate the thesis before approving a plan.
C-level and extended leadership
CEOs, CMOs, CROs, CFOs and leadership teams that need to align how they read the scenario and set priorities.
Conventions, kickoffs and annual events
Opening or closing with strategic density, not motivational fluff. The audience leaves with clarity, not adrenaline.
Executive classes and training programs
MBAs, business schools and corporate programs that seek depth, not framework repetition.
Bring this view to your stage.
If you organize an event, run a company or lead a board and want a keynote that makes the room see first, this is the invitation. Depth does not fit every stage. It fits yours.