Gabriel Pavão in the Media.
Gabriel Pavão is an executive, professor, and speaker specialized in Revenue Operations, Revenue Architecture, and Artificial Intelligence applied to business.
Reports, interviews, articles, and videos organized by topic, from the most recent to the historical. Each line leads directly to the original outlet.
- Executive, professor and speaker specialized in Revenue Operations, Revenue Architecture and AI applied to business.
- More than 20 years in revenue operations, working across 11 countries.
- HubSpot Revenue Operations certified.
Organized by topic, from the most recent to the historical.
Interviews, stories, events, and articles grouped by the subject they support. Each line leads directly to the original outlet.
Interviews, TV, and video
Appearances on networks, shows, and channels, with the full conversation on the original outlet.
- InterviewAug 2026Content Credentials change the way AI-generated content is verified
Interview with Gabriel Pavão on the shift from perception-based trust to provenance-based trust: the C2PA open standard, the limits of AI detectors, and the need to integrate authenticity into the content production chain itself.
Open - BandNewsInterviewInterview: creator commerce and the professionalization of the relationship between brands and creators
Video interview with Gabriel Pavão on creator commerce, broadcast by BandNews as part of the same journalistic coverage also featured by CNN and Mundo do Marketing.
No link - CNNInterviewInterview: how brands turn creators into a sales channel
Video interview with Gabriel Pavão on creator commerce, broadcast by CNN as part of the same journalistic coverage also featured by BandNews and Mundo do Marketing.
No link - YouTubeVideoVideo interview
Video interview published on YouTube addressing One Choice's work in the technology recruitment market.
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RevOps, AI, and growth
Coverage on revenue architecture, technology applied to decision-making, and predictable growth.
- ReportAug 2025RevOps integrates processes and can be a competitive differentiator
Analysis of Revenue Operations as a layer that integrates marketing, sales, and customer success, transforming fragmented processes into a measurable competitive advantage.
Open - ReportAug 2025RevOps integrates processes and can be a competitive differentiator
Report on how Revenue Operations integrates marketing, sales, and customer success, reducing operational fragmentation and supporting predictable growth.
Open - ReportAug 2025Brazilian IT market faces talent crisis
Overview of the tech talent shortage in Brazil, with effects on hiring, retention, and squad planning.
Open - Portal Information ManagementArticleFeb 2019Innovation boosts results for IT recruitment and selection consultancies
Article on how innovation practices boost results for IT recruitment and selection consultancies, published on Portal Information Management.
Open - Prospere MagazineProfileFrom the first computer to artificial intelligence applied to business
In a profile published by Revista Prospere, Gabriel Pavão shares his trajectory in technology, sales, and management, focusing on RevOps, data-driven decisions, and artificial intelligence applied to business.
Open - Real NewsReportBrazilian IT market faces talent crisis
Republication and coverage on the talent crisis in the Brazilian technology sector, investigating causes and mitigation paths.
Open - ReportEight out of 10 IT professionals fail technical tests
Coverage on the failure rate in IT technical assessments, discussing the gap between market demand and candidate readiness.
Open - ReportHow companies are reinventing themselves in times of crisis
Discussion on business model reinvention in scenarios of instability, focusing on technology as a response lever.
Open - ReportConsultancy revolutionizes the IT recruitment market by guaranteeing the ideal candidate
Article on an IT recruitment consultancy model with guaranteed candidate fit, conducted at the time by One Choice.
Open - ReportHow does an HR partner consultancy work, validating and delivering candidates ready to go?
Feature story on the operations of an HR partner consultancy, performing technical and behavioral validation of candidates before delivering them to companies.
Open - ReportInnovation in the IT Market saves time and money in professional selection
Article on an IT selection method that reduces hiring time and cost, applied by the consultancy at the time.
Open - ReportHR Tech has 500 open IT positions
Coverage on the volume of open tech positions and the challenge of filling qualified roles in the Brazilian market.
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Creator commerce and market
Articles about creators as a revenue channel and the market analysis behind it.
Articles and features
News reports, articles, and profiles published in the press.
- ABC da ComunicaçãoProfileGabriel Pavão joins Brivia_Group as New Business Director
Note on Gabriel Pavão's arrival at Brivia_Group as New Business Director, with responsibilities linked to revenue expansion and new business.
Open - ProfileOne Choice Consulting
Institutional profile of One Choice Consulting on Crunchbase, recording the early entrepreneurial trajectory under the public name Gabriel Silva.
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Press materials.
Everything journalists, event organizers, or partners need to write, invite, or advertise, all in one place.
Mini-bio
Gabriel Pavão is the author of Além da Superfície, speaker, and advisor. He works with strategic depth, creator commerce, RevOps, and AI applied to decision-making. He founded consumer operations and led brands covered by outlets such as Valor, Terra, CNN Brasil, and BandNews TV.
Full bio
Gabriel Pavão is the author of Além da Superfície, a speaker, and an advisor. His thesis is simple: almost every revenue decision fails because it stops at the surface of the data. His job is to read what lies underneath, decide thoughtfully, architect the operation, and only then scale.
He started in 2010 building his own digital operation at One Choice, where he learned acquisition, retention, and revenue on a small scale. Between 2016 and 2023, he served as CEO and partner in consumer and creator economy operations, a period in which he consolidated his own revenue architecture method and led work with brands featured in the Brazilian press.
Since 2024, he has been dedicated to making this method public: the book Além da Superfície, the podcast of the same name, lectures and essays on RevOps, AI applied to decision-making, and creator commerce as a revenue territory. RevOps is the compass, AI is the sonar.
He has taken stages and panels at events such as CMO Summit, ESPM, EBDI, and CIO Brasil, and has spoken about creator commerce and growth in media outlets like CNN Brasil, BandNews TV, Valor, Terra, and Mundo do Marketing.
Main topics
- RevOps and revenue architecture
Predictability, real funnel, and the difference between RevOps and Sales/Marketing/CS Ops.
- AI applied to business
AI as a decision sonar, not a shortcut: where it accelerates and where it amplifies chaos.
- Creator commerce
Creators as a revenue channel, with structure, metrics, and operations behind it.
- Leadership and growth
Strategic depth, reading context, and decision-making under pressure.
Official channels
Photos and contact
High-resolution official stage and portrait photos, full bio, and mini-bio are sent by email. The images used on the website (stages, portraits, and covers) are part of the same collection.
Topics, interviews, panels, and editorial collaborations are arranged on a case-by-case basis through the same press email.
Key interviews and articles are listed in Publications. For background and definitions, see About.
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