Process and handoffs
Design the end to end flow and remove the handoffs where context gets lost.
Revenue Operations Training
Learn RevOps to build more predictable revenue operations.
Training for professionals who want to connect Marketing, Sales and Customer Success through process, data, technology, governance, metrics and applied AI.
AI is leverage. RevOps is architecture. Predictable growth is the consequence.
- 112 hours · 5 modules · 20 lessons
- Practical Revenue Operations training
- Unconditional 7-day guarantee
The launch offer is revealed inside the group, before the official opening. Joining the group creates no obligation to buy.
Who signs the training
- Professor specialized in Revenue Operations, Revenue Architecture and AI applied to business.
- More than 20 years in revenue operations, working across 11 countries.
- HubSpot Revenue Operations certified.
RevOps · Revenue Architecture · applied AI.
Launch offer, exclusive to the group
Join the group before the official opening
Join the group now and get access to the Revenue Architecture Diagnostic, the same read I use in consulting, plus the launch offer, revealed only inside the group.
The entry window closes in
Access to the diagnostic and the launch offer are released as soon as you join the group.
Unconditional 7-day guarantee: full access to the course and a full refund if you decide it is not for you.
Validated academic relationship
Gabriel Pavão is an executive, professor and speaker specialized in Revenue Operations, Revenue Architecture and AI applied to business.
Who it is for
For people who master one part of the funnel and want the whole system.
If you run one stage of revenue and feel the important decisions happen outside your field of vision, this program exists to widen that field.
- Sales Ops
- Marketing Ops
- CS Ops
- CRM and systems administration
- Growth and demand generation
- Sales, marketing and Customer Success
- Commercial managers and revenue leaders
- Professionals moving into Revenue Operations
You do not need a specific background. You need the will to understand how journey, process, data and systems hold together.
Who it is not for
It is not a tool tutorial, a CRM training or a collection of AI hacks. Anyone looking for an isolated shortcut will find less value here than someone who wants to understand the system.
What you will learn
Six capabilities that hold a revenue operation together.
They are the same capabilities that structure a real operation, in the order where each one starts to matter.
Data and information quality
Shared definitions, database hygiene and the difference between a pretty report and reliable data.
CRM and tech stack
Model the CRM from the process, integrate tools and avoid a stack that only produces rework.
Governance and roles
Who decides, who executes and who maintains: rituals and ownership that keep the operation from degrading.
Metrics, pipeline and forecasting
Read pipeline honestly, build stage metrics and produce a forecast you can defend.
Automation and applied AI
Where automation and AI amplify results, and why they come after process, data and governance.
Every capability is studied inside the Revenue Architecture Framework, so you see where it acts in the whole system.
Connection with the method
You learn to think in systems, not in one tool.
Gabriel Pavão's Revenue Architecture Framework organizes the operation across three dimensions: the complete customer journey, the operational foundation and the leverage technologies.
The program uses the same method applied in real operations: journey first, then foundation, leverage last.
- 01
Journey
Attract · Capture · Qualify · Sell · Retain · Expand
- 02
Foundation
Process · Data · Technology · Governance · Metrics
- 03
Leverage
Automation · AI · Agents
RevOps governs the system. AI expands what has been well designed.
A career in RevOps
From one funnel stage to the whole revenue operation.
Most professionals reach RevOps from the inside: Sales Ops, Marketing Ops, CS Ops, CRM or Growth. What changes along the way is the scope of the decision, which stops being one stage and starts including journey, data, systems and governance.
What the program develops is capability. The trajectory depends on your context, your company and the opportunities you build.
- Understand the business before touching the tool
- Model process and translate it into systems
- Work with data using definitions and criteria
- Sustain governance and speak with leadership
The program does not promise a job, a salary, a promotion or a professional title. It builds technical and decision making repertoire.
What makes it different
Real operations, executive perspective and teaching in one place.
Executive perspective
The content starts from the decisions a revenue leader has to make, not from tool screens.
Real operations
Examples come from operations that were actually structured, with the constraints of daily work.
Marketing, Sales and CS together
Revenue is treated as one system, not as three areas negotiating with each other.
AI on top of architecture
AI shows up as leverage for an organized operation, never as a shortcut for what does not exist yet.
AI in the program
AI comes in as leverage, at the right time.
Automation, copilots, agents and assisted analysis come after process, data and governance exist. Without that base, AI without architecture accelerates chaos.
Who leads it
Executive, professor and Revenue Operations specialist.
Gabriel Pavão has spent more than 20 years in revenue operations, B2B sales, Go-to-Market and commercial transformation. His experience connects strategy and execution: Revenue Operations, Revenue Architecture, processes, data, technology, governance and Artificial Intelligence applied to business.
Gabriel Pavão is an executive, professor and speaker specialized in Revenue Operations, Revenue Architecture and AI applied to business, with a practical perspective on operations and commercial processes.
RevOps · Revenue Architecture · AI applied to business
The full track record, experiences and credentials live on the About page.
On video
See who leads the course.
A direct cut from Gabriel Pavão speaking about RevOps, revenue architecture and the role of AI in predictable growth.
Course curriculum
The 5 modules, in learning order.
112 hours across 5 modules and 20 lessons, following the architecture's logic: understand, structure, measure and only then leverage.
112 hours · 20 lessons · online, self-paced
- 01
Revenue Operations fundamentals
What RevOps is and how the integrated revenue cycle works: attraction, conversion, retention and expansion as a single system.
- 02
Maturity diagnostic
How to assess the maturity of the revenue operation and identify the bottlenecks holding growth back.
- 03
Data, process and governance
The foundation of the operation: clear processes, reliable data and governance that sustains the commercial routine.
- 04
Revenue predictability
Pipeline, forecast and unit economics: how to turn the operation into predictable, measurable results.
- 05
AI applied to revenue operations
Where AI works in the revenue cycle, the difference between assistance, automation and agency, and the governance to apply it responsibly.
The lesson-by-lesson breakdown and the launch offer are shared first inside the WhatsApp group.
Who has been through here
What people who built a systems view with RevOps say.
I finally understood how sales, marketing and CS connect through the same process and data. I moved from ‘putting out fires’ to a systems view.
Modeling the CRM from the process changed how I read pipeline. Today I can defend a forecast with data, not guesswork.
The biggest gain was governance and metrics: I know which numbers to demand from each area without becoming noise.
AI only makes sense after the base is organized. The program makes that clear and shows in practice where the leverage fits.
Frequently asked
What people usually ask.
- What is the RevOps training program?
- It is a Revenue Operations training program for professionals who want to run revenue end to end, covering process, data, CRM and stack, governance, metrics and applied AI.
- Who is it for?
- For people in Sales Ops, Marketing Ops, CS Ops, CRM, Growth, sales, marketing, Customer Success or commercial management who want to understand the full revenue system.
- Do I need to work in Sales Ops to start?
- No. The starting point is mastering some stage of the revenue journey. The program widens that view to the whole system.
- Can someone from Marketing, CS or CRM move into RevOps?
- Yes, and it is a common path. The transition depends on adding process, data and governance to the funnel knowledge you already have.
- What will I learn about data, CRM and forecasting?
- Data definitions and quality, CRM modeling from the process, stage by stage pipeline reading and building a forecast you can defend.
- Where does AI fit in the program?
- As leverage: automation, copilots, agents and assisted analysis on top of an operation that is already organized, never as a replacement for process and data.
- Does the program guarantee a job or a promotion?
- No. It develops technical and decision-making capability. Applying it depends on your trajectory, your context and your operation.
- How do I get details on format, dates and investment?
- Through the interest flow on this page. Format, workload, dates, investment and any certificate are not confirmed yet: you share your context and receive the details once each decision is closed.
- What is the difference between RevOps and Sales Ops?
- Sales Ops works on the sales operation. RevOps looks at the whole revenue system: Marketing, Sales and Customer Success connected by process, data, technology, governance and metrics.
- Is the program also useful for managers and leaders?
- Yes. For leadership the focus is reading the operation as a system, holding the right metrics and deciding where automation and AI belong without breaking the base.
- What do I get by joining the group?
- Access to the Revenue Architecture Diagnostic, the same read I use in consulting, and the course launch offer, revealed only to people inside the group.
- Is the launch offer shown here on the site?
- No. The launch offer is shared only inside the WhatsApp group, before sales officially open.
Last call
The window is closing
The diagnostic and the launch offer are exclusive to those who join the group before the deadline.
The entry window closes in
Gabriel Pavão is an executive, professor and speaker specialized in Revenue Operations, Revenue Architecture and AI applied to business.
Access to the diagnostic and the launch offer are released as soon as you join the group.
Launch group
Join the group and secure the launch offer.
The promotional offer is revealed first to those in the group, before the official opening. Joining the group creates no obligation to buy.
What the course includes
- 112 hours of content across 5 modules and 20 lessons, online and self-paced
- Video lessons, original workbooks and real case studies
- 10 practical tools for diagnosis and implementation
- Tutoring with the professor for questions and case discussions
- Participant community on Telegram
- Content applied to real revenue operations
Unconditional 7-day guarantee: you access all the content and, if you decide it is not for you, you can request a full refund.